Arch G. Woodside

Measuring the Effectiveness of Image and Linkage Advertising: The Nitty-Gritty of Maxi-Marketing

Arch G. Woodside

$109.44

Designing winning products

Arch G. Woodside

$195.99

Consumer and Industrial Buying Behavior

Arch G. Woodside

Out of Stock

Tourism Behaviour: Travellers' Decisions and Actions

Arch G. Woodside

$86.64 - $175.35

Marketing Management Strategies and Cases: Strategies and Cases

Arch G. Woodside

Out of Stock

Market-Driven Thinking: Achieving Contextual Intelligence

Arch G. Woodside

Out of Stock

Case Study Research: Core Skills in Using 15 Genres

Arch G. Woodside

$117.24

Making Tough Decisions Well and Badly: Framing, Deciding, Implementing, Assessing

Arch G. Woodside

$149.99

Bad to Good: Achieving High Quality and Impact in Your Research

Arch G. Woodside

$65.99

Improving the Marriage of Modelling and Theory for Accurate Forecasts of Outcomes

Arch G. Woodside

$192.99

Storytelling-Case Archetype Decoding and Assignment Manual (Scadam)

Arch G. Woodside

$162.34

Brand Choice: Revealing Customers' Unconscious-Automatic and Strategic Thinking Processes

Arch G. Woodside

$109.99

Incompetency and Competency Training: Improving Executive Skills in Sensemaking, Framing Issues, and Making Choices

Arch G. Woodside

$109.99

Essays by Distinguished Marketing Scholars of the Society for Marketing Advances (Advances in Business Marketing and Purchasing) (Advances in Business Marketing and Purchasing)

Arch G. Woodside

$181.99

Trade Tales: Decoding Customers' Stories

Arch G. Woodside

$165.99

Advances in Culture, Tourism and Hospitality Research: Volume 5, Assessing Tourism Market Opportunities, Network Behavior, and Management Performance

Arch G. Woodside

$160.99

Marketing Places and Spaces

Arch G. Woodside

$170.99

Advances in Business Marketing and Purchasing: Vol. 9

Arch G. Woodside

$192.99

Organizational Culture, Business-To-Business Relationships, and Interfirm Networks

Arch G. Woodside

$217.99

Advances in Culture, Tourism and Hospitality Research: Volume 3, Perspectives on Cross-Cultural, Ethnographic, Brand Image, Storytelling, Unconscious

Arch G. Woodside

$178.99

Advances in Business Marketing and Purchasing: Vol. 8

Arch G. Woodside

$192.99

Advances in Business Marketing and Purchasing: Case Studies for Industrial and Business Marketing Vol 7 (Advances in Business Marketing and Purchasing) (Advances in Business Marketing and Purchasing)

Arch G. Woodside

$146.20

Evaluating Marketing Actions and Outcomes, Volume 12 (Advances in Business Marketing and Purchasing)

Arch G. Woodside

$106.99 - $181.99

Managing Product Innovation (Advances in Business Marketing & Purchasing)

Arch G. Woodside

$219.99

Tourism-Marketing Performance Metrics and Usefulness Auditing of Destination Websites

Arch G. Woodside

$152.99

Innovation And Diffusion Of Software Technology: Mapping Strategies

Arch G. Woodside

$291.99

Interfirm Networks: Theory, Strategy, and Behavior

Arch G. Woodside

$228.99

Advances in Culture, Tourism and Hospitality Research: Volume 2

Arch G. Woodside

$151.80

Deep Knowledge of B2B Relationships within and across Borders (Advances in Business Marketing and Purchasing)

Arch G. Woodside

$222.99

Foundations of Marketing Channels

Arch G. Woodside

$41.29