Strategic Copywriting: How to Create Effective Advertising
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The Rise of Advertising in the United States: A History of Innovation to 1960
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Cases in Advertising and Marketing Management: Real Situations for Tomorrow's Managers
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Journalism in the United States: Concepts and Issues
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Muckrakers: A Biographical Dictionary of Writers and Editors
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Political and Social Change in the United States: A Brief History, with the Articles of Confederation and Perpetual Union, the Declaration of ... and the Amendments to the Constitution
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Advocacy Journalists: A Biographical Dictionary of Writers and Editors
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The Ad Men and Women: A Biographical Dictionary of Advertising
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Literary Journalism: A Biographical Dictionary of Writers and Editors
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Print and Broadcast Journalism: A Critical Examination
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Personalities and Products: A Historical Perspective on Advertising in America (Contributions to the Study of Mass Media and Communications)
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