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Gerald Zaltman

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Books by Gerald Zaltman

How Customers Think: Essential Insights into the Mind of the Market 1578518261 Book Cover

How Customers Think: Essential Insights into the Mind of the Market

Gerald Zaltman

$7.19 - $8.49

Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers 1422121151 Book Cover

Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers

Gerald Zaltman

$6.49 - $7.59

Strategies for Planned Change 0471981311 Book Cover

Strategies for Planned Change

Gerald Zaltman

$5.19

Dynamic Educational Change: Models, Strategies, Tactics, and Management 0029357500 Book Cover

Dynamic Educational Change: Models, Strategies, Tactics, and Management

Gerald Zaltman

$8.79

Hearing the Voice of the Market: Competitive Advantage Through Creative Use of Market Information 0875842410 Book Cover

Hearing the Voice of the Market: Competitive Advantage Through Creative Use of Market Information

Gerald Zaltman

$5.39 - $6.09

Consumer Behaviour (Marketing S.) 0471981265 Book Cover

Consumer Behaviour (Marketing S.)

Gerald Zaltman

Out of Stock

Processes and Phenomena of Social Change 0471981303 Book Cover

Processes and Phenomena of Social Change

Gerald Zaltman

Out of Stock

Psychology for Management 0534009042 Book Cover

Psychology for Management

Gerald Zaltman

Out of Stock

Creating social change (Holt, Rinehart, and Winston marketing series) 0030802628 Book Cover

Creating social change (Holt, Rinehart, and Winston marketing series)

Gerald Zaltman

$23.19

Metatheory and consumer research (Editors' series in marketing) 003091566X Book Cover

Metatheory and consumer research (Editors' series in marketing)

Gerald Zaltman

Out of Stock

Marketing Management 0030055989 Book Cover

Marketing Management

Gerald Zaltman

Out of Stock

Management principles for nonprofit agencies and organizations 0814455182 Book Cover

Management principles for nonprofit agencies and organizations

Gerald Zaltman

Out of Stock

Theory Construction in Marketing (Theories in Marketing Series) 0471981273 Book Cover

Theory Construction in Marketing (Theories in Marketing Series)

Gerald Zaltman

$23.79

UNLOCKED: Keys to Improve Your Thinking 1983184195 Book Cover

UNLOCKED: Keys to Improve Your Thinking

Gerald Zaltman

$21.12

Shinnō Māketingu: Kokyaku No Muishiki O Tokiakasu 4478502161 Book Cover

Shinnō Māketingu: Kokyaku No Muishiki O Tokiakasu

Gerald Zaltman

Out of Stock

Marketing Theory (Legend in Marketing) 1636513662 Book Cover

Marketing Theory (Legend in Marketing)

Gerald Zaltman

$80.18 - $97.76

Planned Social Change and the Diffusion of Innovation (Legend in Marketing) 1636513581 Book Cover

Planned Social Change and the Diffusion of Innovation (Legend in Marketing)

Gerald Zaltman

$80.76 - $97.76

Marketing Management (Legend in Marketing) 1636513646 Book Cover

Marketing Management (Legend in Marketing)

Gerald Zaltman

$80.18 - $97.43

Zaltman Metaphor Elicitation Technique 1636513603 Book Cover

Zaltman Metaphor Elicitation Technique

Gerald Zaltman

$80.43 - $97.43

Consumer Behavior Research (Legend in Marketing) 163651362X Book Cover

Consumer Behavior Research (Legend in Marketing)

Gerald Zaltman

$80.43 - $97.76

Innovations and Organizations 047198129X Book Cover

Innovations and Organizations

Gerald Zaltman

$9.79

Marketing research: Fundamentals and dynamics 003003566X Book Cover

Marketing research: Fundamentals and dynamics

Gerald Zaltman

Out of Stock

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