Successful Customer Relationship Marketing
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Database Marketing: Strategy and Implementation
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Direct Hit: Direct Marketing with a Winning Edge
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Telemanage Your Customers: System for Telephone Account Management
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Consumer Insight: How to Use Data and Market Research to Get Closer to Your Customer (Market Research in Practice Series)
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Business Solutions on Demand: Transform the Business to Deliver Real Customer Value
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CRM in Financial Services: A Practical Guide to Making Customer Relationship Management Work
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Customer Relationship Marketing: Get to Know Your Customers and Win Their Loyalty (Marketing in Action Series)
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Leisure Services Marketing
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Product Planning
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Marketing and Economics
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Field Service Management
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