- Daytime Television Game Shows and the Celebration of Merchandise: The Price Is Right (Television and Culture)
- Consumer Value: A Framework for Analysis and Research (Routledge Interpretive Market Research Series)
- Music, Movies, Meanings, and Markets: Cinemajazzamatazz
- The Semiotics of Consumption: Interpreting Symbolic Consumer Behavior in Popular Culture and Works of Art (Approaches to Semiotics)
- Consumer Research: Introspective Essays on the Study of Consumption