Most Popular Books
- How to Choose a Winning Title: A Guide for Writers, Editors, and Publishers
- Copywriter's Handbook: A Practical Guide for Advertising and Promotion of Specialized and Scholarly Books and Journals
- Bodian's Publishing Desk Reference: A Comprehensive Dictionary of Practices and Techniques for Book and Journal Marketing and Bookselling
- The Publisher's Direct Mail Handbook (The Professional Editing and Publishing Series)
- Direct Marketing Rules of Thumb: 1,000 Practical and Profitable Ideas to Help You Improve Response, Save Money, and Increase Efficiency in Your Direct Program
