Most Popular Books
- The New Direct Marketing: How to Implement A Profit-Driven Database Marketing Strategy
- The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands
- Cable TV Advertising: In Search of the Right Formula
- Marketing Issues in Transitional Economics (The William Davidson Institute Series on Transitional and Emerging Economies)
- Leveraging Consumer Psychology for Effective Health Communications: The Obesity Challenge
