- The Customer Delight Principle : Exceeding Customers' Expectations for Bottom-Line Success
- Improving Your Measurement of Customer Satisfaction: A Guide to Creating, Conducting, Analyzing, and Reporting Customer Satisfaction Measurement Programs
- Customer Satisfaction Measurement Simplified: A Step-by-Step Guide for ISO 9001:2000 Certification
- Aftermarketing
- Loyalty Myths: Hyped Strategies That Will Put You Out of Businessand Proven Tactics That Really Work
- Otto Kleppner
- Thomas Russell
- Floyd Norris
- Leonard M. Lodish
- Maxwell Sackheim
- L. Perry Wilbur
- Murray Raphel
- Barry D. Silverstein
- Cecil C. Hoge
- Mark S. Bacon
- Third Millenium Press
- Drayton Bird
- David Shepard Associates
- Mike Powers
- Ernan Roman
- Lewis F. Kornfeld
- Freeman F. Gosden
- Paul D. Berger
- Mary Lou Roberts
- Ron Jacobs