100 Things Every Designer Needs to Know about People
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Book Overview
Apply psychology and behavioral science to web, UX, and graphic design Behavioral science leader and CEO at The Team W, Inc., Susan M. Weinschenk, provides a guide that every designer needs, combining... This description may be from another edition of this product.
Format:Paperback
Language:English
ISBN:0321767535
ISBN13:9780321767530
Release Date:January 2011
Publisher:New Riders Publishing
Length:242 Pages
Weight:1.10 lbs.
Dimensions:0.5" x 7.1" x 9.0"
Customer Reviews
1 rating
Common Knowledge and Mostly Unrelated to Design
Published by Allison M. , 2 years ago
I found this read to be a very basic beginners guide to thinking about how people see and think rather than a useful tool for how to utilize this information as a designer. Many of the '100 Things' were common knowledge like "people recognize patterns" and "smells evoke memories". There is not a lot of value past skimming the headers for each chapter since a majority of the content is just repeated with more technical terms. Most of the information is basic human behavior, which is fine, although the author rarely makes any connection to how these things relate to being a designer. The content that is related to being a designer is somewhat outdated and mostly focused around web-design from the early to mid 2000s. The writing style also leaves something to be desired, the chapters are short (usually just a page or two) but not very interesting which is a red flag when writing a book about understanding user motivations.
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