21st Century Marketing: How To Blend Digital And Traditional Methods

Entire industries have been disrupted by the digital transformation:Record companies by Apple iTunesBlockbuster by NetflixKodak by digital camerasPrint advertising by Google Retail stores by AmazonTaxis by Uber And hotels by AirbnbYet traditional marketing methods are still very relevant. There is no digital substitute for trade shows, professional conferences with panel discussions, wining and dining, relationship-building business networking, playing golf, in-person visits, personal selling, and customer appreciation events, to name a few.Also, not every industry is prone to total digital disruption. Construction, agriculture, transportation, manufacturing, and energy, for example, will always involve substantial physical assets such as land, crops, natural resources, buildings, and machinery. Nevertheless, these physical assets can be better utilized by leveraging the latest digital technologies.The traditional marketing framework of 4 Ps (Price, Product, Promotion, Place) is still alive and well--and going nowhere. But each of the Ps can be greatly enhanced with digital tools.Learn how to market in the 21st century by:Turbocharging your traditional marketing methods with digital toolsCombining digital and physical components for superior customer experience