A Field Guide to Channel Strategy: Building Routes to Market

by Anne T. Coughlan and Sandy D. Jap

No Customer Reviews

Building a route to market is fundamental to sales and survival. This book demystifies marketing channel strategy by focusing on how to do channel design and management. We provide practical tools and... This description may be from another edition of this product.

Format:Paperback

Language:English

ISBN:1539987744

ISBN13:9781539987741

Release Date:November 2016

Publisher:Createspace Independent Publishing Platform

Length:208 Pages

Weight:0.92 lbs.

Dimensions:0.4" x 7.0" x 10.0"

Related Subjects

Business Business & Investing

Customer Reviews

0 rating

Write a review

ThriftBooks sells millions of used books at the lowest everyday prices. We personally assess every book's quality and offer rare, out-of-print treasures. We deliver the joy of reading in recyclable packaging with free standard shipping on US orders over $15. ThriftBooks.com. Read more. Spend less.

Copyright © 2025 Thriftbooks.com Terms of Use | Privacy Policy | Do Not Sell/Share My Personal Information | Cookie Policy | Cookie Preferences | Accessibility Statement
ThriftBooks ^® and the ThriftBooks ^® logo are registered trademarks of Thrift Books Global, LLC

A Field Guide to Channel Strategy: Building Routes to Market

Recommended

Customer Reviews

Popular Categories

Website

My Account

Partnerships

Quick Help

About Us

Follow Us