A Guide to Japanese Street Fashion: Including Lolita Fashion, Ganguro, Kogal, Bōsōzoku, Visual Kei, and Cosplay. Also a Look at the Most Popular Brands Such as Issey Miyake, Yohji Yamamoto, Rei Kawaku

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"Street fashion" is used to describe fashion where the wearer customizes outfits by adopting a mixture of current and traditional trends. Japanese trends have been recorded by Shoichi Aoki since 1997 in the fashion magazine FRUiTS, which is a notable magazine for the promotion of street fashion in Japan.
The book focuses on the arrival of a new trend called Japanese hip-hop which has influenced street fashion and the styles that emerged including Lolita fashion, Ganguro, Kogal, Bōsōzoku, Visual kei, and Cosplay. The book also discusses on the designers and the most popular brands in Japan including Issey Miyake, Yohji Yamamoto, Rei Kawakubo, Comme des Gar ons, Burberry, and Abercrombie & Fitch.

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