A New Beginning: A Textual Frame Analysis of the Political Campaign Film
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Book Overview
This book is a postmodern analysis of Ronald Reagan's 1984 film, A New Beginning, which marked the coming-of-age of the televisual political campaign film. The film was a landmark in the art of political filmmaking. Its thesis proclaimed a resurgence of American pride, patriotism, and prosperity under the leadership of Ronald Reagan. A New Beginning was unprecedented for a number of reasons: it replaced the traditional nominating speech for the candidate at the Republican National Convention; its form was a hybrid documentary and advertisement; it illustrated the use of televisual rebirth rhetoric to gain public support for a political ideology; and, most importantly, the masterful project documented a shift from verbal to visual rhetoric in American presidential campaigning.
The author examines the film as a cultural text and as an effective political tool. Framing, ideology, myth, and visual clich are analytic tools used to deconstruct the film; the method combines rhetorical theory with communication theory and semiotically-based theories of film and television. Morreale gives insight into the increasingly prevalent use of television to create a political reality.
The author examines the film as a cultural text and as an effective political tool. Framing, ideology, myth, and visual clich are analytic tools used to deconstruct the film; the method combines rhetorical theory with communication theory and semiotically-based theories of film and television. Morreale gives insight into the increasingly prevalent use of television to create a political reality.
Format:Paperback
Language:English
ISBN:0791406091
ISBN13:9780791406090
Release Date:July 1991
Publisher:State University of New York Press
Length:154 Pages
Weight:0.55 lbs.
Dimensions:0.4" x 6.0" x 9.0"
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