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      Arts, Music & Photography Books > Art History Books
      Hardcover The American Eagle: The Ascent of Bob Crandall and American Airlines Book
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      ISBN: 0312086962

      ISBN13: 9780312086961

      The American Eagle: The Ascent of Bob Crandall and American Airlines

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      Format: Hardcover

      Condition: Very Good

      $7.49
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      More by Dan Reed

      Book Overview

      During the fare wars that shook the airline industry in the early 1990s, one airline forged the way. AA, led by pres. Bob Crandall, effectively changed the face of the airline industry. This book chronicles Crandall's meteoric rise at AA and recounts how he helped to lead one of the most difficult, yet successful, corporate turnarounds in U.S. business history. In 1974, he helped pull AA back from the brink of bankruptcy, oversaw the creation of SABRE, the world's first and largest computer reservation system, helped to essentially invent the modern hub-&-spoke operating system, and pushed AA to make the shift from the regulated to the deregulated market faster and better than any other airline. Photos.

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      Art Arts, Music & Photography Children's Children's Books History

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      Customer Reviews

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      Rated 5 stars
      Brian Wayne Wells, Esquire, reviews "The American Eagle"

      By Thriftbooks.com User,

      Dan Reed writes an organized and balanced story of American Airlines and the company's president, Robert Crandall. Bob Crandall was a innovative leader in the marketing and operation of United State's airlines. Crandall used the SABRE computerized system of reservartions, the practice of gathering passengers in regional "hub" airports to fill big planes operating between major hubs and the frequent flyer programs to build...

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