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Paperback A Short Course in International Marketing Blunders: Learn from the Mistakes of Others Book
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ISBN: 1885073607

ISBN13: 9781885073600

A Short Course in International Marketing Blunders: Learn from the Mistakes of Others

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Format: Paperback

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Book Overview

International marketing blunders by major companies are described in sometimes humorous detail in this book for students of international trade. Cases are grouped according to miscalculations related... This description may be from another edition of this product.

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Business Business & Investing Economics

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