Ads And Sales: A Study Of Advertising And Selling, From The Standpoint Of The New Principles Of Scientific Management (1911)
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Book Overview
""Ads and Sales: A Study of Advertising and Selling, from the Standpoint of the New Principles of Scientific Management"" is a book written by Herbert Newton Casson and first published in 1911. The book explores the relationship between advertising and sales, and how both can be effectively managed through the principles of scientific management. Casson argues that advertising is not just a creative process, but a scientific one that can be studied and optimized for maximum effectiveness. He also examines the role of salesmanship in the process, and how it can be improved through the application of scientific principles. The book is a valuable resource for anyone interested in the history of advertising and sales, as well as those looking to improve their own marketing strategies.This scarce antiquarian book is a facsimile reprint of the old original and may contain some imperfections such as library marks and notations. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions, that are true to their original work.
Format:Paperback
Language:English
ISBN:1164163280
ISBN13:9781164163282
Release Date:September 2010
Publisher:Kessinger Publishing
Length:178 Pages
Weight:0.54 lbs.
Dimensions:0.4" x 6.0" x 9.0"
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