Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society
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Book Overview
Now in its fourth edition, the popular Ads, Fads, and consumer Culture is an engaging cultural studies critique of contemporary advertising and its impacts on American society. Arthur Asa Berger looks at marketing strategies, sex and advertising, consumer culture, political advertising, and communication theory and process to give an accessible overview of advertising in America. This new edition features up-to-date examples and new theoretical material, including expanded discussions of a number of topics, such as Weber?s study of religion and its role in consumption, the role of the unconscious and emotion in shaping consumer behavior, the way brands shape the behavior of ?mall girls,? sexuality and advertising, and Maslow?s theory of needs. The book also comes complete with updated ads and Berger?s signature drawings. Whether they are new to Berger?s lively style of teaching and writing or loyal adopters, advertising and media professors will want to check out the latest edition of this text. Book jacket.
Format:Paperback
Language:English
ISBN:1442206691
ISBN13:9781442206694
Release Date:April 2011
Publisher:Rowman & Littlefield Publishers
Length:233 Pages
Weight:0.95 lbs.
Dimensions:0.8" x 5.9" x 8.8"
Customer Reviews
2 ratings
Excellent purchase
Published by Thriftbooks.com User , 14 years ago
Excellent product! Great advice Used at University Of Sacred Heart In Puerto Rico for study in Publicity . Great book highly recommended!
Excellent
Published by Thriftbooks.com User , 17 years ago
Excellent book. I bought it for a class that I was taking and it was verry interesting.I recommned this book to everyone thats is in the advertising business
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