Strategic Perspective on the Marketing of Information Technologies

by Ruby Roy Dholakia, SHETH, Dholakia, et al.

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This volume is devoted to studies in the field of strategy in the marketing of information technologies. The topics covered include the strategic importance of information technology and the strategic implications of structural analysis in a telecommunication market.

Format:Hardcover

Language:English

ISBN:1559383879

ISBN13:9781559383875

Release Date:July 1994

Publisher:Jai Press Inc.

Length:300 Pages

Weight:1.12 lbs.

Dimensions:0.6" x 6.1" x 9.2"

Related Subjects

Business Business & Investing Economics Engineering Social Science Social Sciences Technology

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Strategic Perspective on the Marketing of Information Technologies

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