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Hardcover Advertising & IMC: Principles and Practice Book
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ISBN: 0132163640

ISBN13: 9780132163644

Advertising & IMC: Principles and Practice

by , , , et al.
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Format: Hardcover

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Book Overview

For courses in introductory advertising. Increase the relevancy and effectiveness of marketing communications Advertising & IMC: Principles and Practice presents the strategic use of communications to... This description may be from another edition of this product.

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Business Business & Investing Economics

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