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Business & Investing Books > Marketing & Sales Books
Paperback Advertising Account Planning: Planning and Managing an IMC Campaign Book
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ISBN: 0765625644

ISBN13: 9780765625649

Advertising Account Planning: Planning and Managing an IMC Campaign

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Book Overview

Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. The new edition of Advertising Account Planning features several new topics as well as... This description may be from another edition of this product.

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