Advertising and Consumer Psychology: Volume 3

by Jerry Olson

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The essays in this volume were presented at the Third Annual Conference on Advertising and Consumer Psychology. Contributed by scholars and researchers, the papers present the latest research findings in the areas of: physiological measures of consumer response to advertising; how consumers' evaluations of advertisements affects their attitudes toward the product; what the role of self is in consumers' responses to advertising; and the meanings consumers derive from advertising.

Format:Hardcover

Language:English

ISBN:0275921549

ISBN13:9780275921545

Release Date:October 1986

Publisher:Praeger

Length:306 Pages

Weight:1.33 lbs.

Dimensions:0.8" x 6.1" x 9.2"

Related Subjects

Business Business & Investing Economics

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Advertising and Consumer Psychology: Volume 3

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