Advertising and Promotions: An Integrated Brand Approach, International Edition

by Chris Allen, Richard J. Semenik, Thomas O'Guinn, et al.

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Semenik/Allen/O'Guinn's ADVERTISING AND PROMOTIONS: AN INTEGRATED BRAND APPROACH, 6E, International Edition places the reader in the midst of today's fast-paced, exhilarating world of advertising --... This description may be from another edition of this product.

Format:Paperback

Language:English

ISBN:0538479868

ISBN13:9780538479868

Release Date:January 2012

Publisher:Cengage Learning

Length:734 Pages

Weight:3.30 lbs.

Dimensions:10.9" x 0.9" x 8.6"

Related Subjects

Business Business & Investing

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Advertising and Promotions: An Integrated Brand Approach, International Edition

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