Advertising and Public Relations Research

by Donald W. Jugenheimer, Larry D. Kelley, Jerry C. Hudson, et al.

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Designed to serve as a comprehensive, primary text for research methods courses in advertising and/or public relations programs, this book concentrates on the uses and applications of research in... This description may be from another edition of this product.

Format:Paperback

Language:English

ISBN:0765624184

ISBN13:9780765624185

Release Date:February 2010

Publisher:Routledge

Length:327 Pages

Weight:1.33 lbs.

Dimensions:0.8" x 7.4" x 9.1"

Related Subjects

Accounting Accounting & Finance Advertising Business Business & Finance Business & Investing Communication & Journalism Communication & Media Studies Economics Marketing & Sales

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