Advertising and Sales Promotion

by Ken Kaser

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Is advertising an area of interest for you? ADVERTISING AND SALES PROMOTION is a comprehensive introduction to the principles and practices of advertising. The course explores the social, ethical, and... This description may be from another edition of this product.

Format:Hardcover

Language:English

ISBN:1111573239

ISBN13:9781111573232

Release Date:January 2012

Publisher:Cengage Learning

Length:480 Pages

Weight:2.75 lbs.

Dimensions:1.0" x 8.6" x 10.9"

Related Subjects

Business Business & Investing Economics Education Education & Reference

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Advertising and Sales Promotion

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