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Hardcover Advertising and Social Change Book
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ISBN: 0803917376

ISBN13: 9780803917378

Advertising and Social Change

(Part of the Commtext Series Series)

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Format: Hardcover

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Book Overview

Advertising and Social Change presents: guidelines for evaluating advertising; theories of social control; analyses of how advertising shapes our social expectations and transmits our ideals of social change; and a scrutiny of federal regulatory efforts. Advertising has become a major social institution -- and Berman provides a foundation for understanding its effects on our lives. This is a book to grow on and it should be in every academic library. -- Choice, May 1982

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Business Business & Investing Language Arts

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