Advertising As A Vocation

""Advertising As A Vocation"" is a book written by Frederick James Allen in 1919. The book is a comprehensive guide to the world of advertising, providing readers with an in-depth look at the industry and the skills required to succeed in it. The book covers a range of topics, including the history of advertising, the psychology of advertising, and the different types of advertising media available. It also provides tips on how to create effective advertising campaigns, how to target specific audiences, and how to measure the success of advertising efforts. Throughout the book, Allen emphasizes the importance of creativity and innovation in advertising, and provides examples of successful advertising campaigns from the past. He also highlights the ethical considerations that advertisers must take into account, and discusses the role of advertising in society.Overall, ""Advertising As A Vocation"" is a valuable resource for anyone interested in the world of advertising, whether as a career or as a consumer. It provides a thorough introduction to the industry, and offers practical advice and insights for those looking to succeed in this dynamic and ever-changing field.This scarce antiquarian book is a facsimile reprint of the old original and may contain some imperfections such as library marks and notations. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions, that are true to their original work.