Advertising Cultures: Gender, Commerce, Creativity
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Book Overview
The economic and cultural role of the creative industries' has gained a new prominence and centrality in recent years. These worlds are explored here through the most emblematic creative industry: advertising. Advertising Cultures presents a case-study of the social make-up, informal cultures and subjective identities of these creative practices.
Format:Paperback
Language:English
ISBN:0761961984
ISBN13:9780761961987
Release Date:April 2003
Publisher:Sage Publications Ltd
Length:184 Pages
Weight:0.70 lbs.
Dimensions:0.5" x 6.4" x 9.2"
Related Subjects
Accounting Accounting & Finance Advertising Business Business & Finance Business & Investing Communication & Journalism Communication & Media Studies Gender Studies Humanities Marketing & Sales Media Studies Performing Arts Politics & Social Sciences Social Science Social Sciences Sociology TextbooksCustomer Reviews
1 rating
Academic look at advertising creative departments
Published by Thriftbooks.com User , 19 years ago
A bit dry and not exactly riveting reading, this book worked well as a source for my masters thesis on women advertising copywriters. For that application is was outstanding. Anyone reading this book would pretty much have to enjoy saturating themselves workings ad agencies and creative departments. This is a highly specialized that book and does not look at ad agencies in a general way, but explores the dynamics of creative teams (copywriters/art directors) in London using interviews, research and analysis very specifically. This book is academic in tone. I found this book extemely helpful to my research and recommend it to anyone who needs to a source for the inner workings and sexual dynamics of advertising creative departments.
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