Advertising For Skeptics
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A bounty of heretical, unpopular, and aberrant thoughts about the ad industry. Bob Hoffman, author of Amazon #1 sellers "BadMen" and "Laughing@Advertising" looks at advertising's "decade of delusion" and comes away a skeptic. What went wrong? Just about everything. For 161 pages, Mr. Hoffman puts forth an all-out assault against the ills of the advertising industry. He details its hubris, delusions...egos and genuflection of data, drops them all into a garbage can, and lights it on fire. Communication Arts
Format:Paperback
Language:English
ISBN:0999230735
ISBN13:9780999230732
Release Date:February 2020
Publisher:Type a Group
Length:180 Pages
Weight:0.05 lbs.
Dimensions:0.4" x 6.0" x 9.0"
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