Advertising in America: The First 200 Years

Name: Thorough and fascinating history of American advertising
Item: Advertising in America: The First Two Hundred Years
Rating: 5
Author: Thriftbooks.com User

by Helen Dalrymple and Charles A. Goodrum

From the earliest print ads for Ivory soap, Quaker oats and Kodak cameras, to today's ads for Polaroid and Jordache jeans, Advertising in America: the first 200 years presents an illustrated history of print advertising.

Format:Hardcover

Language:English

ISBN:0810911876

ISBN13:9780810911871

Release Date:January 1990

Publisher:ABRAMS

Length:288 Pages

Weight:4.10 lbs.

Dimensions:1.2" x 9.6" x 12.0"

Related Subjects

Accounting Accounting & Finance Advertising Business Business & Investing Marketing & Sales

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Thorough and fascinating history of American advertising

Published by Thriftbooks.com User , 25 years ago

Goodrum and Dalrymple detail, through text and pictures, the evolution of American advertising in a fascinating and easy-to-read way. Plus the pictures are very eye-catching. I just wish they'd kept the chapter on bad advertising.

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Advertising in America: The First 200 Years

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Thorough and fascinating history of American advertising

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