Advertising Management
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Book Overview
Spanning advertising management, communication, production and promotion, this text looks at the necessary decisions--in the order in which they must be made--involved in the development and execution... This description may be from another edition of this product.
Format:Hardcover
Language:English
ISBN:0133057151
ISBN13:9780133057157
Release Date:December 1995
Publisher:Prentice Hall
Length:754 Pages
Weight:2.90 lbs.
Dimensions:1.6" x 7.2" x 9.5"
Customer Reviews
2 ratings
Comprehensive and easy to read
Published by Thriftbooks.com User , 18 years ago
Excellent resource for somebody who directly manages advertising budgets and reviews creative and copy!
Excelent for both professionals and students
Published by Thriftbooks.com User , 24 years ago
Excelent in the away it introduces you to the world of advertising making it easy for a smart student to learn!!! Its also good for professionals as it shows new ways of "doing bissiness"! I recommend it for anyone with the least interest in marketing.
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