Advertising Media Planning: A Brand Management Approach

Name: Definitely recommend it!
Item: Advertising Media Planning: A Brand Management Approach
Rating: 5
Author: Thriftbooks.com User

by Larry D. Kelley, Donald W. Jugenheimer, Kim Sheehan, et al.

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Book Overview

The planning and placement of advertising media is a multibillion dollar business that critically impacts advertising effectiveness. The new edition of this acclaimed and widely adopted text offers... This description may be from another edition of this product.

Format:Paperback

Language:English

ISBN:0765626365

ISBN13:9780765626363

Release Date:December 2011

Publisher:Routledge

Length:291 Pages

Weight:1.01 lbs.

Dimensions:0.6" x 6.0" x 8.9"

Related Subjects

Accounting Accounting & Finance Advertising Business Business & Finance Business & Investing Communication & Journalism Communication & Media Studies Economics Humor & Entertainment

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Definitely recommend it!

Published by Thriftbooks.com User , 15 years ago

If you want to learn everything about media planning, this is the book! Fluent, many examples and easy to understand...