Advertising Outdoors: Watch This Space!
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Book Overview
Outdoor advertising is one of the oldest and purest forms of communication. Until now, however, it has remained largely undocumented. Advertising Outdoors looks at the creative ingenuity of art directors and copywriters who devise the artwork and ideas for outdoor advertising, to explore how their artistic input drives an industry that supplies large-scale frames, billboards, transit shelters, bus sides, taxis, airships and many other locations. David Bernstein also analyses the rise of commercial art and the development of advertising, with close reference to successful advertising campaigns. This book will be of enormous interest to designers, advertising professionals and clients, though no less accessible to any reader who is intrigued by the complex mechanics of the apparently simple world of advertising.
Format:Paperback
Language:English
ISBN:0714843865
ISBN13:9780714843865
Release Date:March 2004
Publisher:Phaidon Press
Length:240 Pages
Weight:3.35 lbs.
Dimensions:1.0" x 9.8" x 11.4"
Age Range:13 years and up
Grade Range:Grade 8 to Postsecondary
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