Advertising Research: Theory and Practice

by Joel Davis

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Useful for courses in Advertising Research, this book provides students with the knowledge and skills necessary in the advertising business. This book aims at improving student learning and... This description may be from another edition of this product.

Format:Hardcover

Language:English

ISBN:0132218135

ISBN13:9780132218139

Release Date:November 1996

Publisher:Prentice Hall

Length:695 Pages

Weight:2.75 lbs.

Dimensions:1.2" x 7.3" x 9.5"

Related Subjects

Accounting Accounting & Finance Advertising Business Business & Finance Business & Investing Marketing & Sales Textbooks

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Advertising Research: Theory and Practice

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