This book gives readers a balanced look at the issue of advertising to children and its surrounding arguments. Advertising to Children familiarizes readers with the basics of marketing and selling products, the history of children as consumers, current marketing strategies, food marketing, branding, and overconsumption. Color photos and informative sidebars accompany easy-to-follow text. Features include a timeline, facts, additional resources, web sites, a glossary, a bibliography, and an index.
Format:Library Binding
Language:English
ISBN:160453107X
ISBN13:9781604531077
Release Date:January 2008
Publisher:Essential Library
Length:112 Pages
Weight:0.88 lbs.
Dimensions:0.4" x 6.1" x 9.0"
Age Range:11 to 17 years
Grade Range:Grades 6 to 12
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