All Business Is Show Business: Strategies for Earning Standing Ovations from Your Customers
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Book Overview
Every day your organization - and you - are in the spotlight. Your employees are performing and the audience - your customers - will love the show, hate it, or worst of all ignore it. Scott McKain has discovered what the film, television, and music industries have known for years: to be successful, you must create an emotional link with your audience. In a recent survey, Scott says, more than 70 percent of shoppers said they would tend to switch where they buy things if it were more fun to shop somewhere else. You can get customers to switch to your business by making them enjoy dealing with you. In straightforward, practical language and plenty of real-life examples, ALL Business is Show Business tells how to create experiences that will make customers want to do business with you again and again. - Tell your story well. It will make you a star. - Have a short, powerful, and unique high concept statement. It worked for Jaws and it will work for you. - Practice the eight essential acts your customers want you to perform. - Your employees are the stars of the show. Treat them that way.- Create the Ultimate Customer Experience, and you will acquire amazing loyalty and unlimited referrals.
Format:Hardcover
Language:English
ISBN:1558539743
ISBN13:9781558539747
Release Date:January 2002
Publisher:Thomas Nelson Publishers
Length:215 Pages
Weight:0.95 lbs.
Dimensions:0.8" x 6.3" x 9.3"
Customer Reviews
5 ratings
Solid Strategies from an industry insider
Published by Thriftbooks.com User , 21 years ago
I know and admire Scott McKain. He is Vice Chairman of a business conglomerate and a veteran media personality. His insights into how regular businesses can learn much from the entertainment industry are right on target. Learn, as I have, how to attract an audience, win them over, hold their attention, stimulate word of mouth promotion and gain their allegiance. Build a following for your business like entertainment companies do for theirs. Not only is this fascinating, it is also fun to read. Scott has visited with John Travolta, Tom Cruise, and scores of other celebrities, many of the stars of the music industry, TV executives, talent agents, business owners and best selling authors to bring you ideas that will create a blockbuster for you!
Great book from a great speaker
Published by Thriftbooks.com User , 22 years ago
I heard Scott McKain speak at a meeting recently. Following the presentation, our company gave each dealer a copy of this book. I am now buying more copies for my employees. I think this is one of the better business books I have read. It is one of the few that combines ideas with specific points on how to use them. I don't know that I could give it a better recommendation than the fact that I have read it and now I want the people who work with me to read it.
Wow! This man knows his stuff!
Published by Thriftbooks.com User , 22 years ago
What an incredible book, based on a powerful premise! Indeed, all business is Show Business, and McKain, a veteran of both types of business, shows us precisely how to do it. I read a lot of business books every year. I recommend this one highly. The man knows his way around. Lights, camera, read!
a terrific book
Published by Thriftbooks.com User , 22 years ago
This book has more practical suggestions and ideas than just about any other business book I have read. What I liked the most is that the author has been a part of building and managing real companies and is not some "expert" just talking about theories like we see so much of in business books today. This book and "Good to Great" are the two best books out there.
Great Book!
Published by Thriftbooks.com User , 22 years ago
This is one of the best business books I have ever read. It is filled with great ideas that I am putting to use in my company immediately, and am buying copies for all of my employees as well.
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