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Hardcover All Consumers Are Not Created Equal: The Differential Marketing Strategy for Brand Loyalty and Profits Book
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ISBN: 0471120049

ISBN13: 9780471120049

All Consumers Are Not Created Equal: The Differential Marketing Strategy for Brand Loyalty and Profits

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A new conceptual approach to marketing practice from the vice president at Ogilvy Mather Direct which describes how to build a new kind of brand loyalty that leads to old-fashioned brand growth and increased profits without incremental marketing investment. Demonstrates how to create a database of high-profit consumers and use it to generate a relationship-building direct marketing program.

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Format: Hardcover

Condition: Very Good

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Business Business & Investing Direct Economics Management & Leadership Marketing Multilevel

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