AMA Dictionary of Marketing Terms

By Peter D. Bennett

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Brief entries define some 2,500 marketing terms in this dictionary covering everyday professional terminology and the specialized vocabulary in corporate and academic use. This second edition reflects... This description may be from another edition of this product.

Format:Hardcover

Language:English

ISBN:0844235989

ISBN13:9780844235981

Release Date:January 1995

Publisher:McGraw-Hill Companies

Length:316 Pages

Weight:1.55 lbs.

Dimensions:1.1" x 6.3" x 9.3"

Related Subjects

Accounting Accounting & Finance Advertising Business Business & Finance Business & Investing Economics Education & Reference Management & Leadership Marketing

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AMA Dictionary of Marketing Terms

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