Amazon: Portrait of an American conglomerate

Explore the remarkable journey of Amazon, from its humble beginnings as an online bookstore to its current status as a global conglomerate. This book delves into Amazon's transformative impact on retail, technology, and the very fabric of modern life. Discover the visionary leadership and unique corporate culture that fueled its relentless pursuit of growth and innovation.

Trace Amazon's evolution from bookselling to the "Everything Store," pioneering subscription services like Amazon Prime, and the creation of its sprawling logistics network, Fulfillment by Amazon. Explore the game-changing impact of Amazon Web Services (AWS), the dominant force in cloud computing, and the rise of Alexa and the Echo, pioneering smart homes and ambient computing.

Examine the Kindle's revolutionizing of reading habits and challenging of traditional publishing, and Prime Video's role in the streaming wars. Understand the strategic acquisition of Whole Foods Market, blurring the lines between online and offline retail, and the futuristic vision of Amazon Go stores.

This book also investigates the controversies that have accompanied Amazon's rise, from labor practices and worker treatment to scrutiny over its market dominance and antitrust concerns. It assesses Amazon's environmental impact, its influence on cities, and its complex relationship with the publishing industry. Gain a deeper understanding of Amazon's profound influence on our world and its enduring legacy in business history.