America in JeruSALEm: Globalization, National Identity, and Israeli Advertising

by Anat First and Eli Avraham

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America in JeruSALEm develops a model that demonstrates the process of Americanization versus national identity in small countries toward the end of the twentieth century and the beginning of the twenty-first, using advertisements to understand this process. The authors present Israel as a test case because it is trying to maintain a new Israeli culture, a Jewish tradition, and a unique language-Hebrew-against the background of an ongoing national conflict.

Format:Hardcover

Language:English

ISBN:073913325X

ISBN13:9780739133255

Release Date:October 2009

Publisher:Lexington Books

Length:156 Pages

Weight:0.70 lbs.

Dimensions:0.7" x 6.2" x 9.0"

Related Subjects

Business Business & Investing Communication & Media Studies Globalization Human Geography Political Science Politics & Government Politics & Social Sciences Social Science Social Sciences

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America in JeruSALEm: Globalization, National Identity, and Israeli Advertising

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