The Traditional Approach to Finance.- Behavioral Finance.- Financial Markets as Interacting Individuals: Price Formation From Models of Complexity.- A Psychological Galilean Principle for Price Movements: Fundamental Framework for Technical Analysis.- Catching Animal Spirits: Using Complexity Theory to Detect Speculative Moments of the Markets.- Social Framing Creating Bull Markets of the Past: Growth Theory of Financial Markets.- Complexity Theory and Systemic Risk in the World s Financial Markets.- Comunication and the Stock Market.- References.- Index.