Cross-Media Communications: an Introduction to the Art of Creating Integrated Media Experiences

by Drew Davidson and et al.

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This text is an introduction to the future of mass media and mass communications - cross-media communications. Cross-media is explained through the presentation and analysis of contemporary examples and project-based tutorials in cross-media development. The text introduces fundamental terms and concepts, and provides a solid overview of cross-media communications, one that builds from a general introduction to a specific examination of media and genres to a discussion of the concepts involved in designing and developing cross-media communications.

Format:Paperback

Language:English

ISBN:0557285658

ISBN13:9780557285655

Release Date:January 2010

Publisher:Lulu Press

Length:294 Pages

Weight:1.17 lbs.

Dimensions:0.6" x 7.4" x 9.7"

Related Subjects

Education Education & Reference

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Cross-Media Communications: an Introduction to the Art of Creating Integrated Media Experiences

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