An Overview of Buying Habits of America's Growing Demographic Segment

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The dissertation examines how consumers of Mexican American and El Salvadoran American backgrounds are influenced when it comes to both advertising and promotion in their purchase decision s. The... This description may be from another edition of this product.

Format:Paperback

Language:English

ISBN:3838342720

ISBN13:9783838342726

Release Date:June 2010

Publisher:LAP Lambert Academic Publishing

Length:168 Pages

Weight:0.56 lbs.

Dimensions:0.4" x 6.0" x 9.0"

Related Subjects

Social Science Social Sciences

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An Overview of Buying Habits of America's Growing Demographic Segment

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