Analysis of the Cognitive Interview in Questionnaire Design
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Cognitive interviewing, based on the self-report methods of Ericsson and Simon, is a key form of qualitative research that has developed over the past thirty years. The primary objective of cognitive interviewing, also known as cognitive testing, is to understand the cognitive mechanisms underlying the survey-response process. An equally important aim is contributing to the development of best practices for writing survey questions that are well understood and that produce low levels of response error. In particular, an important applied objective is the evaluation of a particular set of questions, items, or other materials under development by questionnaire designers, to determine means for rewording, reordering, or reconceptualizing. Hence, as well as providing an empirical, psychologically oriented framework for the general study of questionnaire design, cognitive interviewing has been adopted as a 'production' mechanism for the improvement of a wide variety of survey questions, whether factual, behavioral, or attitudinal in nature.
Format:Paperback
Language:English
ISBN:0199957754
ISBN13:9780199957750
Release Date:April 2015
Publisher:Oxford University Press
Length:274 Pages
Weight:0.70 lbs.
Dimensions:0.7" x 5.3" x 8.1"
Related Subjects
PsychologyCustomer Reviews
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