Analyzing Social Media Networks with NodeXL: Insights from a Connected World
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Book Overview
Analyzing Social Media Networks with NodeXL offers backgrounds in information studies, computer science, and sociology. This book is divided into three parts: analyzing social media, NodeXL tutorial, and social-media network analysis case studies. Part I provides background in the history and concepts of social media and social networks. Also included here is social network analysis, which flows from measuring, to mapping, and modeling collections of connections. The next part focuses on the detailed operation of the free and open-source NodeXL extension of Microsoft Excel, which is used in all exercises throughout this book. In the final part, each chapter presents one form of social media, such as e-mail, Twitter, Facebook, Flickr, and Youtube. In addition, there are descriptions of each system, the nature of networks when people interact, and types of analysis for identifying people, documents, groups, and events.
Format:Paperback
Language:English
ISBN:0123822297
ISBN13:9780123822291
Release Date:September 2010
Publisher:Morgan Kaufmann Publishers
Length:284 Pages
Weight:2.00 lbs.
Dimensions:0.6" x 8.4" x 10.8"
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