Part of the The Annual Editions series, this title provides convenient, inexpensive access to a various range of advanced articles from some of the respected magazines, newspapers, and journals. This... This description may be from another edition of this product.
This book really helped me understand the principles of marketing! The articles in the book were great and easy to understand!
Very Valuable
Published by Thriftbooks.com User , 21 years ago
A professor of mine required this text for class, and I loved it! It is simply a collection of articles published throughout the year on the subject of marketing. These are topics and views that you don't see in any marketing textbook! I plan on buying every new addition even though I have graduated because they are so relecant and it will certainly impress collegues when you can reference articles from such various publications.
ThriftBooks sells millions of used books at the lowest everyday prices. We personally assess every book's quality and offer rare, out-of-print treasures. We deliver the joy of reading in recyclable packaging with free standard shipping on US orders over $15. ThriftBooks.com. Read more. Spend less.