Apparel: Concepts and Practical Applications
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Book Overview
Technological and societal changes in the past three decades have profoundly affected the field of retailing. In addition to the wealth of data now available, advances in technology for designing and producing apparel, and changing face of management in retail organizations, consumers have become more discerning with regard to the apparel they purchase. From the creative design process to marketing coordination, Apparel: Concepts and Practical Applications is designed to provide up-to-date information to all those involved-or seeking to become involved-in the field of retail merchandising and management
Format:Paperback
Language:English
ISBN:1563674815
ISBN13:9781563674815
Release Date:September 2008
Publisher:Fairchild Books
Length:460 Pages
Weight:1.45 lbs.
Dimensions:1.1" x 6.9" x 7.0"
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