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Paperback Applied Consumer Behaviour. Book
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ISBN: 0201565013

ISBN13: 9780201565010

Applied Consumer Behaviour.

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This volume introduces comsumer behaviour in a marketing context, in which the basis of consumer orientation is laid together with marketing's response in the form of the marketing mix. It discusses... This description may be from another edition of this product.

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Format: Paperback

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Business Business & Investing Economics

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