This textbook serves as an introduction to the field of applied social psychology which focuses on understanding social and practical problems and on developing intervention strategies directed at the amelioration of such problems. A core feature of the book is attaining a balance between theory, research, and application. In the Second Edition, the contributing authors have updated the text with the latest research and incorporated current examples that students can relate to.
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Published by Thriftbooks.com User , 16 years ago
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social psychology
Published by Thriftbooks.com User , 17 years ago
Definitely easy reading and the author makes it enjoyable throughout. I would suggest this text for any social psychology course whether it is required or supplemental reading.
Easy to read text.
Published by Thriftbooks.com User , 17 years ago
Very reader friendly, simplifies subject matter with lots of great examples.Quite comprehensive coverage of topics. Some bias is evident as both positives and negatives on issues is not always presented with balanced. A great text for the subject area.
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