Aquaculture Businesses: A Practical Guide to Economics and Marketing

This exciting new provides practical guidance and advice for individuals seeking to manage and develop a successful aquaculture business. Starting with an overview of the challenges faced by aquaculture business operatives, the book then contrasts the different issues faced by new start-up businesses and those that have been in business for many years.

The book includes step-by-step guidance and advice on:

- how to find key markets, locate customers and determine their preferences;

- how to develop estimates of capital requirements for land, construction of buildings and production facilities;

- how to purchase equipment;

- how to develop a financing plan, including the key financial statements that show early indication of potential problems;

- the types of permits and regulations that may be necessary;

- delays and costs that can occur from ensuring compliance;

- keeping an eye on emerging trends and current consumer preferences; and

- monitoring external threats and opportunities.

Written by Carole Engle, Aquaculture Businesses is an essential resource for aquaculture entrepreneurs and management-level decision makers for new start-up businesses globally. It will also be applicable for existing businesses that need to grow and change with market dynamics. All aquaculture farm owners, and suppliers to the industry, should have this excellent resource to hand. Libraries in all universities and research establishments where aquaculture, business studies, economics or marketing are studied and taught should have copies of this book on their shelves.