Art Deco 1910-1939

Spanning the boom of the roaring Twenties and the bust of the Depression-ridden 1930s, Art Deco came to epitomize all the glamour, luxury, and hedonism of the Jazz Age. It was the style of the flapper girl, the luxury ocean liner, the Hollywood film, and the skyscraper. It burst onto the world stage at the 1925 Paris Exposition internationale des arts decoratifs et industriels modernes, and quickly swept across the globe. Its influence was everywhere: it transformed the skylines of cities from New York to Shanghai and shaped the design of everything from fashionable evening wear to plastic radios. Above all it became the style of the pleasure palaces of the age - hotels, cocktail bars, night-clubs and cinemas. Though it originated before the First World War in the one-off masterwork or the limited edition piece, Deco became synonymous with mass consumption and modernity, and was enthusiastically embraced by taste-makers all over the globe, among them Josephine Baker, F. Scott Fitzgerald, and the Maharajah of Indore. Deco was an essentially eclectic style. It drew from European craft traditions as well as from the exotic cultures of Ancient Egypt, Meso-America, East Asia, and black Africa. Its use of rare and unashamedly precious materials was a reminder of the wealth of empires, whilst its streamlined and geometric imagery celebrated the machine age and the exuberance of the contemporary world. This lavish and authoritative book brings together leading experts in the field to discuss the phenomenon that was Art Deco. Its sources, varied forms of expression, distinct visual language and global spread are examined in a series of thought-provoking and scholarly essays. With its breathtaking illustrations this volume will stand as the definitive book on what was, arguably, the most popular style of the twentieth century. Book jacket.